Study Details
Influence of Product Bundle Pricing on Customer Choice
(IRB#: IRB_00175316)
Products are often sold with other products in a bundle for a discounted price. Fast-food combo meals, furniture sets, and vacation packages are all examples of discount product bundling. How bundle prices are shown to customers may influence whether the customer chooses to purchase the product and how the customer thinks about the brand and product. The goal of this study is to better understand the influence of bundle pricing on customer choice and attitudes. Study participants will be asked to consider one or multiple product bundles and provide their feedback about the products and brands. Basic demographic information will be collected such as age, race/ethnicity, gender test whether effects vary by customer demographics. Questions will appear as multiple choice, scale responses, fill-in-the-blank, or short answer.
- All genders
- Over 18 years old
- Healthy Volunteers
- In Person
- Paid
Who can participate?
Gender: All genders
Age: Over 18 years old
Volunteers: Healthy Volunteers
Location: In Person
Inclusion Criteria
- Adults 18 and older
Will I be paid for my time?
Yes
IRB#: IRB_00175316
PI: Ronald Beckstrom
Department: MARKETING DEPARTMENT
Approval Date: 2024-03-11 18:56:00
Specialties: Psychology